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The Rise of Influencers in Spain How Social Media Stars are Changing the Game
With the rise of social media, influencers have become a prominent force in the fashion, entertainment and marketing industries, shaping trends and influencing millions of followers with their impeccable style and curated content. In Spain, there is no shortage of fashion influencers who have captured the attention of fashion enthusiasts worldwide. From renowned models to style bloggers, these influencers have amassed a loyal following on Instagram, highlighting their outfits, collaborations with top brands, and behind-the-scenes glimpses into their glamorous lives.
Leading the pack is Manu Ríos, often dubbed as the Spanish Justin Bieber, with a staggering 11 million followers on Instagram. His charismatic personality and on-point fashion sense have solidified his status as one of the most influential fashion Instagrammers in Spain. Following closely behind is Paula Echevarría, whose Instagram account not only highlights her impeccable style but also her ventures into acting and lifestyle. With 3.6 million followers, she continues to captivate her audience with her unique fashion choices.
Manu Ríos
Renowned model Jon Kortajarena has also made a mark in the world of fashion influencers, boasting 3.4 million followers on Instagram. His striking looks and high-profile collaborations with top fashion brands have solidified his influence in the industry. Barcelona native Aida Domenech, also known as Dulceida, has amassed a following of 3.1 million with her vibrant and eclectic style, making her a prominent figure in the Spanish fashion scene.
MARINA LLORCA, a prominent influencer in Marbella, has skyrocketed to fame by recreating high-profile bikini photoshoots with her own 'XL body'.
Since launching her Imitando Marina XL challenge last year, Llorca has amassed nearly 100,000 devoted followers on Instagram. In an interview with Diario Sur, she expressed her desire to showcase that beauty comes in all shapes and sizes. Llorca's inspiration stemmed from feeling excluded when seeing a constant stream of slim models in beach photoshoots while looking for a vacation spot with her family in Spain.
This spurred her to take action and prove that any body type can exude beauty and confidence in a bikini photoshoot. Her page has resonated with countless women who struggle with societal pressures to achieve a 'perfect' bikini body.
Despite receiving some negative feedback and reports on her photos, Llorca remains undeterred. She plans to expand her project to involve other women who aim to defy conventional beauty standards.
I want to collaborate with other women who defy norms, she stated confidently.
BOTH BEAUTIFUL: Victoria Secret shoot on the left while (right) Marina Llorca’s imitation (CREDIT: Instagram/M.LL.)
Maria Pombo, with 2.7 million followers, has gained popularity for her daily outfit inspiration and chic aesthetic. Her influence in the fashion industry continues to grow, making her a go-to source for fashion trends and style inspiration. Alexandra Pereira, founder of @lovelypepa, has surpassed 2.2 million followers on Instagram, cementing her influence as a fashion and lifestyle influencer in Spain.
Paula Gonu, with 2 million followers, maintains her strong influence in the fashion world, highlighting her unique style and authenticity on her Instagram account. Laura Escanes, with 1.7 million followers, continues to be a fashion and lifestyle reference on social media, captivating her audience with her trendy outfits and glamorous lifestyle.
Model Jessica Goicoechea has garnered a following of 1.7 million on Instagram, highlighting her collaborations with top brands like Guess and L'Oréal. Her chic and effortless style has made her a favourite among fashion enthusiasts. Sevillian designer Rocío Osorno closes out the top 10 with 1.5 million followers, sharing stunning fashion content and establishing herself as a fashion influencer to watch.
Meet Antonio López, the salsa world champion and influencer from the Costa del Sol who shares his passion for dance with over 3 million followers.
Antonio López and his wife Solange Janssens, who reside in Almuñécar on the Costa Tropical, have gained 2.5 million followers on Instagram and TikTok for their captivating salsa dancing videos. In 2020, just before the Covid-19 pandemic hit, Antonio was crowned individual salsa world champion in Paris. The lockdown forced him to put his dancing on hold, leading him and Solange to launch their social media presence.
With a total of 2,496,700 followers across their Instagram and TikTok profiles, the couple highlight their talent not only in dance but also in their everyday life with their son Júnior and their upcoming second child. They also operate dance academies in Nerja and Almuñécar, where they share their love for salsa with their students.
Their videos have garnered over 60 million 'likes' on TikTok, and they have started collaborating with commercial brands to promote products and services. Despite their growing popularity, Antonio and Solange remain grounded and committed to their passion for dance and teaching.
Looking ahead, they envision themselves continuing to create engaging content and sharing their love for salsa with their followers. They are grateful for the opportunities that social media has brought them and look forward to embracing whatever the future holds. Antonio expresses gratitude for the support they have received and the chance to pursue their passion through the world of social media.
While these influencers top the list, countless others deserve recognition for their inspiring content and trendsetting influence. From @galagonzalez to @collagevintage, these influencers continue to shape the fashion landscape in Spain and beyond, inspiring millions with their unique style and creative vision. Whether they are highlighting the latest trends or sharing glimpses into their daily lives, these influencers have become a driving force in the fashion industry, proving that social media is a powerful platform for creativity and self-expression.
How to Find the Perfect Spanish Influencer for Your Brand
Navigating the world of Spanish influencers can be overwhelming due to the sheer number of them out there. Many of the top influencers in Spain are football players. So, how do you find the perfect influencers for your brand?
To simplify your search, we have curated a list of the most prominent Spanish influencers on Instagram and TikTok, along with some tips on discovering more Spanish creators. Here is what you need to know 👇🏼
Top Instagram influencers in Spain
1. Shakira (@shakira) – 90.7M followers
2. Maria Pintado (@mariapintadohdez) – 52.7K followers
3. Luis Suárez (@luissuarez9) – 48.8M followers
4. Isco Alarcon Suarez (@iscoalarcon) – 31M followers
5. La Rosalia (@rosalia.vt) – 27.7M followers
6. Gerard Piqué (@3gerardpique) – 22.3M followers
7. Rafa Nadal (@rafaelnadal) – 21.1M followers
8. Ivan Rakitic (@ivanrakitic) – 17.4M followers
9. Lucas Vázquez (@lucasvazquez91) – 21.7M followers
10. Jordi Alba (@jordialbaoficial) – 17.4M followers
11. Marco Asensio (@marcoasensio10) – 15.5M followers
Top TikTok influencers in Spain
Figures accurate as of May 2024.
1. Shakira (@shakira) – 38.7M followers
2. Benji Krol (@benjikrol) – 34.1M followers
3. Naim Darrechi (@naimdarrechi) – 30.3M followers
4. Julia Menu Garcia (@juliamenugarcia) – 25.3M followers
5. Jay Croes (@jaydencroes) – 24.2M followers
6. Jordi Koalitic (@jordi.koalitic) – 21M followers
7. Larissa Kimberlly (@larissa_kimberlly_) – 20.8M followers
8. Twin Melody (@twinmelody) – 18.9M followers
9. Sebastianyatra (@sebastianyatra) – 19M followers
Your roadmap to discovering Spanish influencers
If you're a business looking to give your social media presence a boost, using influencers is a great way to do so. To find local influencers, you can explore Google, search on social media platforms directly, or utilise an influencer search tool.
1. Google search for Spanish influencers
Simply enter specific keywords like “Spanish fashion influencers,” “Spanish TikTok influencers,” or “Spanish bloggers” on Google to uncover relevant influencers in your niche.
2. Search on Instagram and TikTok
Utilise hashtags like #spanishinfluencer, #spanishinfluencers, and #spanishbloggers to identify Spanish creators. You can also explore location-specific hashtags like #barcelona or #madridinfluencers to discover influencers from cities.
3. Use influencer search tools
Save time by utilising influencer search tools like Promoty, which offer filters to help you find the perfect influencers for your brand. Set filters based on location, followers, audience demographics, interests, and more to connect with ideal collaboration partners.
With these strategies, you can effectively narrow down your search and collaborate with influencers in Spain who align with your brand's values and target audience.
