Selling a property in Spain can be daunting, especially if you are a foreigner who is unfamiliar with the process. However, with the help of property portals, such as Idealista, ThinkSpain, Kyero, Rightmove, A Place in The Sun, and many more, it has become increasingly easier to market your property to a wider audience.
In this article, we will guide you on how we use property portals effectively to sell your home on the Costa del Sol in Spain.
What are Property Portals?
Property portals are online platforms where real estate companies, and agents, market their properties for sale or rent on behalf of vendors and renters alike. These portals serve as a central hub where both buyers and agents can connect, view, and compare properties from the comfort of their homes.
Over the years, property portals have grown in popularity due to their convenience, accessibility, and affordability compared to traditional marketing platforms. For instance, press ads can be very costly and very rarely target the audience that we are trying to attract.
Why Do We Use Property Portals?
The Costa del Sol is a popular destination for international buyers looking for a second home or holiday rental, particularly on the Costa del Sol. Hence, why we list your property on all the top-performing property portals that can attract hundreds of thousands of visitors from all over the world, giving us the best opportunity to sell your property faster, and ensuring we achieve the best possible price.
Additionally, most property portals offer us marketing services, such as virtual tours, professional photography, and detailed descriptions of your property, which can help your property stand out from the competition.
Popular Property Portals in Spain
There are various property portals available in Spain, each with its own unique features and benefits. However, some of the most popular ones are Idealista, ThinkSpain, Kyero, Rightmove, and A Place in The Sun. These portals have a vast database of properties, provide us with reliable customer support, and offer real estate agents like us competitive pricing packages for their services. To get started, we create an account on one of these platforms, and through a feed from our website to theirs we begin adding and listing your property to theirs.
The proof is in the pudding!
Let’s take a look at some of the stats behind the property portals used by Mediterranean Homes...
1. Idealista Property Portal
Monthly visits: 50.69 million. Yes, you have read it right! Idealista receives over 50 million visitors to its portal each month.
Visit Duration: 00:10:38 (10 minutes and 38 seconds). This is the average time someone has spent looking for a property on their property portal.
Pages per Visit: 20.60. This figure represents the average number of pages viewed by property buyers during their visit to its portal.
Below you will find their international traffic by country (largely arriving in the Costa del Sol region, Costa Blanca, Murcia, Madrid, and Barcelona), the % is of the total monthly traffic, so of the 50,69M visits, 1.105.042 visits have come from the UK direct, and 917.489 visits are from the US direct to Idealista, etc.
The figures mentioned above are supplied to Idealista by Similarweb
As you can see from the table below a total of 17% of all traffic is from abroad which equates to approximately 8.617.300 million visits per month!
The figures above were provided to us directly from Idealista in April 2023 and refer to the performance over the past 12 months from March 2022 to April 2023.
We are told by Idealista that they are currently achieving more results than any other portal on a national and international level (and more to come, they say). This is great news for property buyers and sellers alike.
2. Kyero Property Portal
The information below was provided to us directly from Kyero in April 2023 and refer to the performance over the past 12 months from March 2022 to April 2023.
Kyero receives 3 million visits per month generating over 70k leads for our agents.
Around 80% of our traffic is from international buyers rather than domestic buyers
We can see growth from many countries, including Germany (+2%) but also a much higher number of inquiries from Italy (+61%) and Canada (+189%).
Andalucia is the second strongest region on Kyero for traffic & inquiries
Top 10 locations in Andalucia being: Nerja, Torrox, Estepona, Marbella, Almuñecar, Fuengirola, Benalmadena, Malaga, Frigiliana, Mojacar regions.
95% of all enquiries for Malaga Province are made on Prime Listings.
49% of Kyero´s buyers are planning to buy in the next 12 months (21% in the next 6 months)
3. Rightmove Overseas
We asked Rightmove the following question: How many visitors/inquiries on average does your portal receive from people looking to buy property on the Costa del Sol each month? Here is their response (Provided to us in April 2023)...
We have 1.6 million unique buyers a month on-site, 50% of traffic goes to Spain and the Costa del Sol is our most popular area. Just to give you March for example for Malaga as a region, we had 1,676,000 detailed views (clicks) on properties.
4. A Place in the Sun
We then asked the same question to “A Place in The Sun” and their reply was…
In 2022, we had 18,449,000 inquiries, for the Costa Del Sol averaging just over 1,537,000 per month.
5. ThinkSpain
All our properties for sale on The Costa del Sol are also listed on ThinkSpain. However, they have yet to provide us with their statistics. However, you will notice they come up on most of the relevent search results when searching for properties for sale throughout Spain and we receive many enquiries each month from them.
Remember! It's a Numbers Game
As you can see from the figures mentioned above, property portals reach millions of potential customers each month.
It's for this reason that we have chosen these property portals to list all our properties for sale on. So if you or a friend are considering selling a property Inland Costa del Sol, we can assure you that your property is being marketed to serious buyers throughout the UK, Europe, the USA and Canada.
The more people that see your property, the higher the chances are of you finding the right buyer and selling your property for the best possible price!
How much does it Cost to Advertise on Property Portals?
The cost of using property portals varies depending on the platform and the levels of service an estate agent opts in for.
Most portals offer basic listing packages, which allow us to list your property with a limited number of photos, descriptions, and features.
However, we prefer to maximise your listing's visibility and exposure, therefore we pay for premium services such as featured listings, virtual tours, and professional photography. The cost of these services can range from a few hundred to a few thousand euros depending on the provider and the level of customization we require.
Tips for Using Property Portals Effectively
How we make the most out of your property portal listing:
- Use high-quality photos and videos that showcase your property's best features.
- Write an informative and engaging property description that highlights your property's unique selling points.
- We update the availability to attract serious buyers and reduce unnecessary inquiries.
- We respond promptly to buyer inquiries and provide accurate information.
- Keep your pricing competitive and adjust it (after discussion with the owner) based on market trends and buyer feedback.
Note! We only adjust the price of a property once we have written acceptance and approval from the seller.
Conclusion
Using the best property portals to help promote your home and reach potential buyers makes the process easier and more successful. With the help of these platforms, your property reaches a far wider audience, thus marketing your property becomes more effective which often results in us selling it faster and for the best possible price.
As well as listing your property on the portals mentioned in this post, it is also promoted across our social media platforms: Facebook, Instagram, Twitter, LinkedIn, our website, and other selected media publications on the Costa del Sol.
Selling Your Home on the Costa del Sol with Mediterranean Homes
Find out how we can help sell your property on the Costa del Sol.
Whether it be a villa, finca, townhouse or apartment, Mediterranean Homes have the experience and expertise to give you the best advice and sell your property for the best possible price.
